sign in a cave in Laos

25 May 2019

Batu Caves on McDonald's OOH campaign

In 2019 McDonald's came out with a very clever marketing campaign. It showed various billboards featuring iconic Malaysian attractions and places, made out of McDs products. The billboards use food to highlight what each Malaysian state is popular for.

For Selangor, Batu Caves was shown, using just fries. Menuju Tangga Batu Caves - to the stairs Batu Caves

In Ipoh, the billboard cleverly recreates the iconic "Ipoh" sign using fries and nuggets, but adds on "Mari Tak Sombong", "let's not be arrogant", to represent the state's famous tagline.

See more on this site. And on marketing-interactive.

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